ACL MUSIC FESTIVAL

How can an iconic music festival stand out for today's fans with a simple yet dynamic identity system? By balancing the old and the new; reimagine its Austin heritage in a modern, bright, and alive way. Since Forever, a comprehensive and cohesive identity system that created a vibrant and celebratory style, spiriting the festival, the grounds themselves, and the crowds that would fill it.

CREATIVE DIRECTION
DESIGN
ILLUSTRATION

CREATED AT PREACHER
ROLE: ACD / LEAD DESIGNER