BRANDING / ART DIRECTION / TYPOGRAPHY

Blue Rooster

Independent L.A.-based art supply store with everything you need for drawing, painting, and arting in general, plus all the character of a non-big-box spot. Identity package included key logo, wordmark, brand colors and typography, shop materials, and art direction for web and social presence.

NF_Logo_PH

A NATIONAL FOREST DESIGN PROJECT

TBS_BlueRooster_PrimaryMark_1

We wanted to make a mark that was very iconic. Something that would be noticed on a shopping bag from across the street; something that was creative, sure of itself, that felt like it may have always been there.

TBS_BlueRooster_LogoOverlay_1
TBS_BlueRooster_SupportingMarks_1
TBS_BlueRooster_SupportingMarks_2
TBS_BlueRooster_StoreFront_2
TBS_BlueRooster_StoreFront_1
TBS_BlueRooster_Collateral_1

Works by Thomas Sullivan

Senior Creative at National Forest Design.
Operating NFOC
Dana Point, CA

Elsewhere

Instagram
Dribbble
National Forest