BRANDING / ART DIRECTION / TYPOGRAPHY
An ongoing event taking place in the basement of the ASICS House Paris, and serving to promote the next wave of Japanese artists, inviting them to spread their creative visions to the French capital. Identity package included a key mark with modular variations, event color system, posters, patterns, custom typeface, and art direction for social presence and marketing materials.
A NATIONAL FOREST DESIGN PROJECT
Our mark is built to feel equal parts neon sign, and vintage matchbook graphics. The E and S of our logo is a minimal interpretation of the Kanji form for "waves."